On my Grammar Guru Facebook page, I love to poke fun at examples of really poor grammar and writing. Some are funny cartoons, and others are - unfortunately - examples of really bad writing in the public eye.
And that's where good grammar is REALLY important - in the public eye! Here's why.
1. No matter what you do or how you do it, you need to present a professional, educated image to your prospects and clients. When your blog or social media post is full of mis-spellings or missing punctuation, you appear to others to be either careless or ignorant - neither of which, of course, is good for business! Neither may be true, but you wouldn't want a prospect to believe you are careless based on your online presence. ESPECIALLY in this holistic, heart-based game we're all in, you want your clients and prospects to trust in your skills, your intention, and your ability to fulfill your promises.
2. When you write poorly, your meaning can be lost. I have read items with little (or mistaken) punctuation, and found myself wondering what the writer was trying to convey. Or articles in which an incorrect word with different meaning was mistakenly used for the correct word. If your meaning is not clear, your reader will quickly give up and move on, and will judge that you are not as capable as you really are.
Don't dismiss proper writing etiquette as unimportant. Use spellcheckers, Grammerly and other apps, and proofreaders. Want a great referral? ME!
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