One of my main services for clients is to help write copy that is accurate, authentic and aligned with the client's core values. How do I determine those things? Well, it's part intuition and part conversation!
You see, when I have an initial conversation with a potential client, I pay attention to what they say, how they say it, and how I feel as I hear it. There is great power behind words.
Does she use spiritual jargon because it's what seems appropriate, or because it's how she naturally speaks from her heart?
Does he speak quickly and precisely, or slowly and thoughtfully?
Is he a true professional, expert in his offerings to clients?
Does she say what she thinks others want to hear or what her heart wants to say?
These questions and more come into play when I work with someone.
Years ago I got advice from a coach who strongly suggested I change my message to reach a broader audience, and stop calling myself a "spiritual" VA. I tried that for a short while. A very short while. Why? Because she wanted me to stop being ME! I AM a spiritual virtual assistant, I DO want to work with a core group of expert heart-based practitioners. I AM AUTHENTIC!
If you want a client to trust you, BE you! Don't be like the other kids on the block. Create your offerings based on what you love to do the most, what you do the best (and those two are usually the same), and what will serve those you want to serve.
I'm not advising you to ignore what works in marketing and copy writing; data shows what works and what doesn't. But you can still present an authentic persona while doing what works...for YOU!
Welcome! These stories, tips and tricks are intended to help you save time, and be more organized and effective in your work. New items will be added frequently so check back often.