I recently realized that I omitted to do something I know is very important...update my image! I hadn't refreshed a couple of website pages, social media messages, images, etc., and so my public profile was not as current or accurate as it could (and should) be.
And so, I scheduled some block of time to attend to all this! I got new headshots, updated my marketing message, focused on some new branches of Lightseeds (speaking and leading workshops), and generally gave my work an overhaul. Very refreshing indeed!
I've written often about making sure that everything in your business still fits you - environment, message, client base, services, etc. You might find it easiest to break these tasks into "chunks" and schedule them on your calendar. For instance...
Image: check your headshot, logo, message
Online: social media profiles, website, public listings
Clients: your services, who you target, how those match
Expansion: Explore new ventures, look into expanding the business, offering new services
Connections: review your network and connect with those you have not spoken with in a while (or ever)
When you plan for these evaluations, knowing that they are scheduled in your calendar, you will take action regularly to ensure that your business image stays current, authentic and visible.
Welcome! These stories, tips and tricks are intended to help you save time, and be more organized and effective in your work. New items will be added frequently so check back often.