I am often asked by clients and prospects about the feasibility of creating a newsletter. Yes, our inboxes are flooded daily with emails, newsletters, spam, announcements - more than we can handle, usually!
However, a newsletter can benefit both you and your readers, if handled properly. There are many online guides as to the best format, the best content, the best times to issue, etc. These considerations may vary depending on your business.
But key to all good newsletters is brief, concise information presented in an attractive and easy to read format, issued often enough to maintain the reader's attention but not often enough to become an irritation.
Email marketing services like Constant Contact or MailChimp make managing a mailing list and content very easy. Keep in mind that newer Anti-Spam laws restrict your mailing list to people who have either given direct written permission to subscribe them (like with a mailing list form at an event) or who subscribe directly on a website or social media platform.
There are benefits for you as the producer as well. Newsletters keep your business in front of prospects, present your services and your knowledge in your field, and increase your following. Overall, a well-done newsletter is a fabulous way to increase your exposure!
Welcome! These stories, tips and tricks are intended to help you save time, and be more organized and effective in your work. New items will be added frequently so check back often.