Let me give you an example. I had a client (who for the sake of simplicity I will call Carol) who was a speaker and author and also individually coached clients. She did all those things while simultaneously scouting and scheduling her own speaking engagements, researching publishers and websites for her writing, preparing for and scheduling clients. AND attempting to create a website, a social media presence, and copy writing.
Tired? That’s not the word for it! Ineffective? Yeah, that too. Carol’s every moment was filled with work, yet little got accomplished. She was amazing with words - a superb writer and an engaging speaker. She enjoyed using her words one-on-one with clients. Because of this she was also a great copy writer and knew what she wanted to convey.
But Carol frequently missed client appointments, lost her notes on speaking engagements, and missed publication deadlines. Her online presence was not professional because she had few technical skills, and it showed.
When she finally decided she could do better, she scheduled a call with me, and together created a list of the tasks she is just awful at doing but that were important. Staying with the “important” classification, then we then tackled the tasks she did a fair job or was awesome at doing. Carol could see that she spent a great deal of time on tasks that not only she did not do well, but that she could easily outsource to those who DO do them well. After learning to delegate, she found a wealth of time she could spend on those tasks that not only served her business but that she very much enjoyed.
You can follow Carol’s example – download your own complimentary Delegation Audit here, and learn what tasks you could be delegating to an expert assistant.