At first pass, this seems obvious, but when you first start working with any sort of helper, you may rush to delegate tasks without proper planning: “Here, do this.” If “this” is something you love to do that supports you, then that is not the best task to delegate. Assign the tasks that support your work, that you either can’t or don’t want to do well, and that take time you choose to spend elsewhere. Another way to look at this is to "play to your strengths."
Let's say you ROCK at writing and stink at disciplining yourself to post blogs or social media content, or get your newsletter out to an adoring public. Then write, and delegate the "git er done" to someone else!
Maybe you have so many client appointments that you spend more time scheduling than working with them. Delegate! Either hire someone to schedule for you, or use one of the many online schedulers to plug into your website.
Or what if you are an expert networker and love connecting people. Then YOU should be the one attending events and making connections, while someone else does the data entry to record those connections.
You get the idea. Make a list of what in your work you love to do, you do well, and that serves your business. Do that! And delegate the rest to a willing helper.
Don't think you have anyone to delegate to? WRONG! My friend Lisa Crilley Mallis of SystemSavvy Consulting will prove otherwise...here.
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