Since its launch in 2004, Facebook has taken over the world of social networking. Every time you post on your wall, you are marketing yourself, your likes and dislikes, and your activities to those you have marked as friends. Now that we can communicate instantly with enormous groups of people instantly, we need to be aware of the benefits of using Facebook as a marketing tool for our products and services.
If you are using Facebook as a true marketing too, which is the topic of this writing, then you want the publicity Facebook can generate. All business / group / event pages are public, which means that anyone can view them at any time. Internet searches for keywords contained in your pages will come up in search results, and friends can refer them to other friends without your knowledge. But this is the whole point of marketing - getting the word out to the general public about your products and services.
Because Facebook has become its own network, its own mini-internet, it has become as valuable a resource for information and services as the World Wide Web. If you're in the market for a anything from a mattress to a mover, a service or a celebrity, you can find it on Facebook. Keep this in mind when developing your business profile.
The key to effective Facebook marketing is regular postings. It won't do you much good to set up a business page but never post anything on it, as if you had placed an ad in a newspaper that nobody reads. Informative, related and timely postings on a business page will generate interest in you and your business. The information contained on your business profile is also important: it should be concise but explicit about what you offer, and should contain good quality photos. The category in which you are listed (business, group, public figure, etc) and sub-categories are also important.
If you have a blog, sign up for Networked Blogs, a free social media function which links a blog website with your Facebook account (or Twitter or other social media). Such cross-referencing will increase your visibility on the web and increase your exposure.
Once your public profile has been created, be sure to invite all your personal Facebook friends to visit and "like" your new page. It's easy to switch from writing in your personal profile to your business one. Simply click on the small arrow to the right of your "Home" page at the top of the menu, and click on "use Facebook as page."
Through Lightseeds Office I'll be teaching a class soon on how to create business profiles. I plan to offer the class resources as an online tool as well. Keep watch on www.LightseedsOffice.com or on Facebook for announcements. As always, I know a great resource to help you develop your Facebook business presence - Holly@LightseedsOffice.com!
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