Was your last experience with writing in school? Or do you write now? Do you write blog posts, articles or books? Do you write emails? Business letters? No matter the medium, your content not only must have meaning, but be easy to read.
As a frequent editor myself, I have read and edited writing that flows beautifully from one idea to another. I've also experienced the opposite - essentially a collection of disjointed ideas. Which do you think is easier for the reader to comprehend?
Think of it this way. You're following road signs to get to a destination. "Exit 125 1 mile." 1 mile further down the road, a sign says "Exit 316, 50 miles" but no reference to the Exit 125 you were expecting. 2 miles further down the road, you see another sign - "Exit 125 - turn around and go back 3 miles." Confused? So is your reader!
A great way to avoid this, even if you're only writing a blog post, is to write out an outline. First point, second point, third point, in orderly progression. Then you can fill in the details, knowing that you're leading your reader smoothly down the road.
Works every time!
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