The work began with my corporate life and developed along with my spiritual journey. (Read more about that here if you're interested.) I realized that the people I was drawn to were all in heart-based, helping professions - healers, coaches, etc. We share a focus on making individuals, and thus the world, happier and healthier.
Here is my question to you: how do you define yourself? Not in your "30-second commercial," but in real life? How does your work define you? And vice versa? Are all aspects of you present in your work or do you define your work life very differently from your "real" life? Is that the way you like it or would you like to share more of yourself in your business? If you, for instance, are a CPA who is also deeply spiritual and with an interest in metaphysics, would you like to focus your business on strictly commercial enterprise, or would it make you happy to work with the metaphysical community?
No matter what your skill set, be authentic to who you are in your work. I know from my own and others' experience that when you can be authentic and present all aspects of yourself, you will feel a freedom and joy that carries through your whole life!