Are you contemplating starting or finishing that long-awaited book? Yes, long-awaited – your clients and prospects need to hear what you have to say! Think of all the experience you have in your field, all the expertise, tips, ideas, and enthusiasm. If you ever say to yourself, “Sure, but others have already said it better than I could!” then think again – nobody else has your unique filter, your individual experience, and that specific experience could be exactly what others need to connect with.
Also think about your own mentors, those from whom you have gained knowledge, a creative spark, or a push toward a goal. Imagine what it would feel like to be those things for others. It is thrilling to see the excitement generated by the transfer of ideas between like-minded people.
If you’re a “framework first” kind of person, then start with an outline. What general topics do you want to cover? Within each of those main points, jot down what you specifically want to talk about.
If you’re a “let it flow” kind of person, then do just that. Let the words flow, as if you were talking to a friend. Add the structure when you’re done – look at each idea you’ve written, and rearrange like a jigsaw puzzle into a logical order and structure for your readers.
Think too of what final format would be right – a brief e-book? A lengthier published work? A series of articles online?
There are many online resources to help you get going, and to help with final structure. First, GET IT DONE. Get the book out of your mind and onto paper, then decide how to best share with your public.
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