Lately I've had a series of conversations about the difference between having a practice and having a business. Yes, there's a great deal of overlap. However one can have a practice, doing their "work", without making a business of it. It's all about mindset.
Think of a massage therapist who has studied a variety of healing techniques to expand her services. She practices out of her home as well as a healing center, and has a good client base. Is this a business? No, not necessarily.
If this practitioner has a marketing plan, client management and retention systems, a budget, plans and visions for where the work is going, then yes, she has a business. She is in "business mindset," working both ON and IN her practice.
Moderate success can be obtained if she chooses to simply "do her work." However true satisfaction for the entrepreneur comes with a business mindset, with measurable goals and visions.
Is the "just want to be a practitioner" wrong? Absolutely not! But she needs to be aware that without the business mindset, she may not be not in control of the practice - she's merely drifting. The focus on the work as a business provides a firm foundation for growth, and that growth allows her to be of better service to more people. And that's what we're all about, isn't it!
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